The core idea builds on the concept of connectedness through people and technology. The shapes fit together like a jigsaw yet also casts a clear ‘W’ through the use of negative space. This concept also contains an air of mystery around the final solution which was indicated as a point of reference in the apple logo.

The typeface for the Widsley logo is Migrene Grotesque Semibold.
It carries approachable lines and remains highly legible for digital
applications.

Brand colors shown to Widsley Gradient the right are depicted in size to amount of brand use.

Rob Janoff has worked at the top of the US advertising tree for more than 30 years. He engaged with accounts as diverse as IBM, Kleenex, Diners Club, Kraft, SC Johnson, AT&T, Citibank and John Deere – just to name a few. His work with Apple was legendary, but a reputation is nothing unless it means something for your company. Communicating better with clients and generating intense brand loyalty are two key ways Rob Janoff can help your business.